Schema and Entity Tools

As seen on Search Engine Land


Properly identifying and tagging entities on your website gives search engines a clear understanding of what your content is all about, and when search engines understand your content, they'll start ranking you higher in search results. That means more organic traffic and more potential customers coming to your website.

By using entities in your SEO strategy, you can target specific keywords and phrases that will help you attract the exact type of customer you want. Don't be a wuss and lurk in the noob Facebook groups while your competition dominates the search results. Start leveraging entities in your SEO strategy now.

Powerful Tools Easy to Understand

This website came to exist because a handful of tools on a private server were leaked to some high-level technical SEOs. This was before schema and entities were a well-known "thing".

Before too long, they started asking if enhancements and additional features could be added. Good coders are expensive, API feeds cost $, thus the decision to make this previously hidden toolbox available to qualified individuals.

True, entities & schema are very nerdy topics and can make your head spin, so this collection of tools is designed to make it easier for you to get actionable data.


What entities are being used by your competitors? No longer is it enough to pull a keyword report from ahrefs or semrush - what specific and topically relevant entities are they using on their pages?

  • Entity gaps: highlight what entities they are using and you should consider using.
  • Target entity density for your page based on the competition.
  • Include your favorite wikipedia page or national competitor and pull their entities for the absolute dogs bollocks of entity coverage.


Powerful entity signals.

  • Embed schema stuffed images into your site. (or anything else you want ... get creative!!!)
  • The actual image URL will validate in's validator tool!
  • Not EXIF data (schema in EXIF data doesn't get read by's validator).

Schema is just one example of what you can add to the data layer of an image. Imagine adding in entity rich text. Don't go crazy, be smart yet creative!


Great for making locally relevant content.

  • Parks, universities, museums and more.
  • Narrow the search radius for mega local relevance.
  • Find nearby towns to aid you in your local maps efforts.


Helps to build connections with Google's known entities.

  • Use in schema.
  • Use in customized search strings.
  • Get creative ;-)


Stop using plugins to generate the same lame ass schema everyone else is using!

  • No need to dredge through
  • Advanced field properties very few people are using that get results.
  • Fill out only what you need.
  • Includes direct connection to your website to generate and update your schema.
  • Advanced connections to wikipedia, dbpedia and wikidata
  • Secure WordPress REST API connection to your website using Wordpress's application password.
  • Extracts schema from your other pages to construct the all important home page which ties your website entity together.
  • All the schema needed for a local business:
    • service, service overview, bio, contact, about, city landing page, home
    • single or multi location
  • Builds a visual representation of your website's schema so you can quickly look for any issues.


What's on the whiteboard:

  • wikipedia / wikidata entity discovery.
  • Some evil entity stuff that doesn't have a name yet.
  • "Bob" the dead fly - courtesy of my cat, both of whom are recognized through Google Lens (massive nudge nudge wink wink there me lovelies!)
  • List of things I need to fix on my old project car.