What entities are being used by your competitors? No longer is it enough to pull a keyword report from ahrefs or semrush - what specific and topically relevant entities are they using on their pages?
Powerful entity signals.
Schema is just one example of what you can add to the data layer of an image. Imagine adding in entity rich text. Don't go crazy, be smart yet creative!
Great for making locally relevant content.
Helps to build connections with Google's known entities.
Stop using plugins to generate the same lame ass schema everyone else is using!
What's on the whiteboard: